Groundswell: A game plan for Enterprise 2.0?
Over the last couple of weeks I had two people urge me to go and read Groundswell. So I did. If you haven't already, I would recommend it.
In summary, it's probably the closest thing to a road map for implementing Enterprise 2.0 in companies (although to their credit, they don't call it that).
It's chock full of data (some of which will surprise you) and case studies. It also makes concrete recommendations how to evaluate what's the best strategy for a company (should we do a blog, an open forum or a video on You Tube). And best of all, the language the use (for the most part) is clear (focussed on business value not technology) and practical (always refreshing).