Why Invest in UX for your Staff
We all know that benefits of good User Experience (UX) cannot be overstated.With the new wave of smartphones and tablets, UX has assumed center stage in the discussion.Good UX sells; bad UX gets negative feedback...
We all know that benefits of good User Experience (UX) cannot be overstated.With the new wave of smartphones and tablets, UX has assumed center stage in the discussion.Good UX sells; bad UX gets negative feedback and tweets.See any app store feedback list; you will see that if an app has good UX it will get 5 stars and will feature on the top of the "downloads" lists.
So it would come as no surprise that enterprises are paying a lot more attention to the UX Design of their customer facing systems.But when it comes to applications for their staff, companies cut corners more often than not. Some of the common reasons I hear are:
1. Audience is captive and will use the system whatever the "experience" so why spend time/money for UX.
2. Users don't care as long as it works without bugs.
3. Budgets are tight so I would rather get two more features than a fancy screen with just the rest.
Yes, some of the concerns are genuine but I think this is an increasingly untenable position.I have personally come across at least two cases where large programs faced significant problems with user adoption when UX was ignored.In one case the users simply refused to move work from the older application which they said worked better for them despite having to put in several workarounds.The RCA of the failure pointed to bad UX in the new system as the #1 reason.
I believe with the increasing consumer centricity of our economy, employees will see and react to bad UX.With enterprises enabling social interactions within the company, any rollout of systems with bad UX will face an uphill task.
And don't even get me started on the whole good UX = higher productivity track.