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A Lesson from Bollywood for Outsourcing

Posted by Suman Sasmal - Vice President and Service Delivery Head, CORPBITS, Infosys

Bollywood superstar, Amitabh Bachchan has managed to stay relevant over the years by constantly re-inventing himself. Is there a lesson here that one of India's greatest exports can give to another?
IT outsourcing business has become rapidly commoditized yet the dynamics have changed so much that cost and efficiency alone are no longer the sole motivators for outsourcing.

The industry is slowly but surely reinventing itself to go from being an efficient supplier of services to a strategic partner enabling business outcomes. The innovative ways vendors take to re-define themselves in a rapidly changing economic environment can put them right on track to achieve Outsourcing Superstardom.

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