Results tagged “multi channel banking”

Innovating for Omnichannel

Channels were at the frontline of digital disruption in the banking industry and continue to be hugely influential in banking transformation. Channel experience is a critical factor in how customers rate their overall banking experience. Also, for an entire generation, the value of a bank's product and service offerings is only as good as its mobile channel. Channel innovation, therefore, still represents a huge opportunity for banks to deliver a differentiated and personalized experience to their customers. Little wonder then that it tops the innovation and investment agenda at a large number of banks.

Need for a Unified Content Strategy in the Changing Banking Scenario

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A pronounced shift in the banking scene, from brick and mortar edifices to virtual spaces, begs the remark, "Banks are dead, banking is alive." Giant strides in technology have brought about a sea change in the way banks function today, with on-the-move, push-of-a-button transactions across geographies and time zones, customer service sans human interactions, and all of this available 24x7x365. Another positive offshoot of this trend is that banks today cater to the literacy-challenged unbanked masses with basic banking services and simultaneously attract high net worth individuals and corporate houses with privileged, elitist offerings, with equal ease.

It's a banking channel...No, I think it's another device!

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The banker's definition of a 'channel' is notably different from that of the vendor community in general, and this is reflected in the kind of solutions existing today, which claim to solve the multi-channel puzzle.

Channel Banking: Automated yet Human

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At 11 a.m. there was maddening rush in my branch. It was peak summer, temperatures were soaring and customers were frustrated with how long the cashier was taking to single-handedly attend to them. Ironically, there was also a kiosk available for depositing cash, but it was completely ignored by the throng of people who preferred to wait in line so they could hand it over to an official. Unable to take it any longer, I started urging customers to give the machine a try; with a little help and within ten minutes, the lobby was empty of all but three. The lesson? Merely installing an alternative channel won't do the trick.

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