Results tagged “Android”

Apps: Are They Secure?



Mobile banking apps are also prone to hacking [Source: http://www.youtube.com/watch?v=zdO9CQqOuP8]

During my recent coast to coast sojourn in North America, during which I had the good fortune of meeting many of our customers, there was one theme that stood out in all discussions--security of mobile apps. The concern was more around B2C applications, given the increasing penetration of the Android operating system. With its open model and multiple OS versions, Android, in recent times, has shown increasing vulnerability to malware, Trojans, etc. Even iOS is not completely free from these vulnerabilities, although the perception is that a highly controlled and closed ecosystem makes it less susceptible.

Take for instance, the recent hacking of the mobile app of a leading coffee retailer, where it was discovered that the user IDs and passwords were stored in a flat file. The CIO of the company commented that even if someone accesses the app login credential the only thing the person could do is buy coffee. I think this ignores a very important fact--that people may use that very same user ID and password on multiple sites. Keeping the login sequence on a mobile app simple has been the prevailing paradigm so far, in order to not compromise with user experience and increase the app adoption.

New Races For New Digital Platforms


In conversation with Asim Warsi from Samsung India  [Source: https://www.youtube.com/watch?v=JrIiWcvMRL0]

I was thinking about the waxing and waning of the digital technology sector's often-uneasy alliances the other day.

Look at what's happening in India. It is the single-most important and untapped market for consumer technology. And because of its sheer size, even a small percentage of the population doing something (like, say, purchasing a smartphone) is the equivalent of a far larger proportion of the population of just about any other country.

So it is with intense interest, that I've been following Google's latest campaign to market its new Android One telephone in India. Experts describe the move as ambitious. Because India is a challenging and a unique market for any enterprise, even the homegrown ones. And yet, if Google can make a go of it in India, I suspect the payoff would be huge.

Why It's Either Rise or Demise For Them


iOS 7 vs Android Jelly Bean vs Windows Phone 8 vs BB10 [Source: http://www.youtube.com/watch?v=xJkB8PFD-eo]

Today, the Android computing platform boasts a 72 percent share of the 1.5 billion smartphones in use on Planet Earth. That's up from 55 percent one year ago. Apple's iOS comes in at an 18 percent share, holding steady from about the same share last year. It helps that Android accounts for 80 percent of the new smartphones hitting the market this quarter. So it's likely that its share of the market will only increase for the foreseeable future. The most interesting aspect of this? Blackberry, which used to command a majority of global market share up until a few years ago. It's once-sizeable lead of some 40 percent market share in 2008 eroded to just 4 percent this year.

True, Apple's iOS remains popular in the United States. But Android is the undisputed smartphone champ when you look at the global market as a whole. In the rapidly growing smartphone markets of China and India, for instance, Android is the platform of choice. Those two markets, along with other large, emerging economies, are where much of the smartphone-and-tablet story will play out in the coming decade.

The quickly evolving market for mobile platforms should serve as a lesson to all of us in the technology sector. You're only as good as your most recent product or service. That particular product or service might be an update to a long-running brand or it might be an entirely new offering. Either way, it pays to keep your enterprise focused on new entrants and how they approach a market in which you hold a comfortable lead. Blackberry continues to be the mobile platform of choice for some large corporations. What we've seen, however, is that consumers have no qualms about using one platform for work and an entirely different one in their personal lives. I would have never predicted that millions of smartphone consumers would pay for the privilege of carrying around two devices. Who welcomes that inconvenience? Apparently lots of people.

Business Collaborations That Are The Kat's Meow


Android KITKAT 4.4 -- The future of confectionery [Source:https://www.youtube.com/watch?v=OKOrkLxOBoY]

Arsenal, one of the world's best soccer teams, outfits its players with shirts that boldly urge us to "Fly Emirates." Some of the leading drivers in America's biggest sport, stock car racing, are emblazoned with the logos of brands seemingly unrelated to super-fast automobiles such as chewing gum and laundry detergents. Indeed, sports teams have long had a symbiotic relationship with companies in entirely unrelated sectors when it comes to getting their messages out.

Perhaps the most noteworthy of all marketing collaborations is the recent KitKat candy bar by Nestlé that comes wrapped and ready to eat in the shape of an Android. This cross-marketing effort is the result of Google wanting to make a splash during its 15th anniversary year. Although consumers are eating up the campaign, Google claims very little money changed hands between it and the Swiss food giant. The collaboration was more about making a statement and having fun, they said. It was about the unexpected.

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