Results tagged “Apple watch”

Security & Apple Pay



Is Apple Pay Vulnerable to Hacking? [Source: https://www.youtube.com/watch?v=Nf9iopf9Ars]

There are certainties in life. The sun will rise in the east and set in the west. And, rest assured, any Apple product you buy is going to be connected to every other Apple product currently on the market. But what about Apple Pay, the mobile payment service and digital wallet that the company unveiled in fall of last year? How does its connections to other Apple products help or hinder it?

Let's start at the very beginning. The initial idea behind Pay was to help consumers make payments using Apple mobile devices. Apple Pay would accomplish this feat by replacing the credit or debit magnetic strip at credit card terminals. Apple partnered with an array of blue-chip companies, including American Express, MasterCard, and Visa. At first, all seemed to be operating smoothly: Apple Pay worked with Visa's PayWave, MasterCard's PayPass, and American Express' ExpressPay terminals.

Can Style Trump Technology?



Will Fashion Fall for Apple Watch? [Source: https://www.youtube.com/watch?v=HmgvnGmSOyM]

If there's one thing the great Modernist movement of the mid-20th century taught us, it's that form follows function. We live in world pretty much defined by that mantra. As the technology around us becomes more sophisticated, it's clear that what we focus on as consumers is how the technology can liberate us. The styling or the packaging comes in a distant second.

Or does it? I have been fascinated by various reports that Apple, anticipating the launch of its long awaited Apple Watch, is training its sales associates to emphasize the styling of the Watch. Training its sales staff to discuss fashion is incredibly new territory for a technology company like Apple. So much so that a prominent Apple follower recently wrote that many of the company's newest hires come not from engineering firms but from the likes of luxury fashion retailers such as Burberry, Yves St. Laurent, Tag Heuer, and Louis Vuitton. Sales associates are being given crash courses in how to deal with would-be buyers of the watch by using age-old luxury retailing tactics - not something a technology company and computer maker has typically had to think about.

Keeping An Eye On Apple Watch



What Do We Know Now About Apple Watch? [Source: https://www.youtube.com/watch?v=gJRr6cQwNLI]

Spring forward and fall back. That's how everyone remembers what to do with their clocks twice a year with the onset (and then the end) of Daylight Saving Time. This year, Daylight Saving Time began on March 8 - a day before Apple launched the much anticipated Apple Watch. Playing as coy as possible, the Cupertino giant had issued a tantalizing invitation to the world's technology press that it would "spring forward" with the debut of a certain piece of hardware.

It didn't take much deduction to figure out that the device in question was the Apple Watch, springing forth into a market that analysts say is starving for every kind of wearable computing platform imaginable. But thinking about the whole affair - the symbolism, the merchandise, and the consumer demand for such goods - is enough to give one pause.

Goodbye Doc!



Tim Cook talks about Apple watch [Source: http://www.youtube.com/watch?v=zOvnHEs_SfE]

There has been a huge buzz around the recent announcement of Apple watch in the wearables segment. The watch has nicely packaged social, fitness, home, health and payments into a single device. It has a number of optical sensors, which along with an accelerometer would be able to measure an individual's activity and heart rate in detail. The apple Health app, along with the new developer tool called Healthkit, provides new ways of tracking these vital parameters and promoting a healthy regimen.

There is an interesting correlation between the cost of electronic devices like camera lenses, touch glass and fingerprint readers, once they have been incorporated into a mass market mobile smartphone. Studies have shown that the cost of such devices drop faster than Moore's law once a leading smartphone (e.g. iPhone, Samsung Galaxy, etc. have adopted it). What is studied less is that this price drop could have a huge impact on adjacent markets and spawn a new range of solution offerings, which was not possible before due to the high input cost of these devices.

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