I have a friend who still has a Betamax player from the 1980s. During that decade he enjoyed picking up videos from the rental store to watch movies at home. After a while the rental store only carried tapes in the VHS format. About two decades later, the store, and many like it, closed. At that point, people were overwhelmingly choosing to order movies to watch on their DVD players.
Today, of course, that consumption mode has been largely replaced by movie streaming services. If you look at that vintage Betamax player, you will realize just how rapidly a seemingly healthy market can be disrupted. Technology has been impacting consumption - time and again.