In the food services and logistics industry, it's all about quality, flavor and delivery: customers want their food fast and natural. Advances in technology are altering the farm-to-table journey and the food experience. As Peter Diamandis points out, an average American meal travels 1,500 miles before being consumed. With discerning customers watching their carbon footprint, interest is deepening on where food is grown, how it travels and when it is processed. The way forward is to make sustainability central to food production, adopt automation and robots for cost-efficiency and shift towards smart machinery for efficient farming.
All the goodness of nature
The food industry can be a high risk, low reward business. Unpredictable weather, challenges in food logistics, perishability of food, and transient trends contribute to a perfect storm. Could an innovative enterprise convert these factors of uncertainty into a sustainable food business?