Apps to Profile Fraudsters based on Social Behavior
"With the world going social and large amounts of operational data organizations collected over the last decade, data is getting BIG-petabyte big-and this tall order has assumed somewhat insurmountable proportions. For instance, bankers are looking at big data to tell them which customers are at the greatest risk for account take-over fraud. Automotive insurers are seeking to identify, with big data analysis, those exact customers who are considering a new car purchase with their next insurance renewal. And this has set off the trend to procure big data point solutions, including those on social computing networks-for each business function, and each process requirement." Said Vishnu Bhat, Vice-President and Global Head Cloud and Big Data in a feature that was published on Data Quest on 19th March 2013.
Click here to read the entire feature, courtesy Data Quest