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January 22, 2013

Big Data: a retailer's currency for competitive advantage

I loved it when a Infosys Vice President , Sandeep Dadlani opened his statement at a panel discussion at TUCON 2012, Las Vegas with a 'Big Data is the B-word we don't want to speak about'. He could not have said it better. There has been much spotlight on Big Data and it is important to realize what it can do for a business especially retailers than stand in awe and reverence to all the statistics being thrown around in the name of Big Data.

Cutting the chase to where it matters - in a gloomy economy, retailers are struggling more than ever. Consumer spending seems to dip at a steady pace; Pressure on margins is high and competition is forcing prices down. And digital consumers are forcing retailers to re-think customer service and fulfillment experience. 

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