Realizing Business Value from Big Data
There is something amiss here. The fact is that enterprises have completely ignored the vast reserves of unstructured data tucked away within the walls of their corporations - accounting for over 80% of organizational data, including documents, data on tapes, and such like. This is the dark secret in most enterprises.
Business organizations have always hungered for data that can provide action-driving insights. Yet, they've seldom got something easily and fast. The wait for meaningful data has always been excruciatingly long. And, when they do manage to get to the data or insight, more often than not, the requirement is no longer pressing, and the opportunity gone cold.