Business Value Innovation in B2B space - Part 4
While I move on to the part 4 of value innovation in B2B which is “De-risking of Business Continuity and Growth”, I just hope that previous blogs in this series have been good read. Let us push on the journey further for B2B.
I think business continuity and growth, both are going to be critical dimensions of businesses of tomorrow. While growth aspect sets the adequate measures and direction to predictably deal with the implications of the growth in future terms, business continuity focuses on possible scenarios of business loss risks and provides adequate arrangements to handle it early enough before risk materializes. Both of these aspects are core and close to business and hence have very significant importance for B2B strategy.
De-risking requires good understanding of business continuity risks and growth impacts for B2B eco-system. De-risking is all about modeling a strategy around risks and growth impacts and converting them into various elements of the enterprise in terms of processes, technology infrastructure, knowledge and organizational structures. Specific to B2B, here are few of the important business continuity / growth risk cases around which value innovation focus is required:
- Regulatory compliance – Many of the B2B business processes are greatly dominated by the regulatory compliance norms. While many of them already exist, many more keep emerging. New compliance or changes to existing compliance norms simply means high priority ‘reengineering’ of business processes and systems in order to meet the deadline with accuracy of compliance fulfillment, failing which could result into penalty and undesirable business continuity loss.
- Partner system compatibility (exiting and future both) to integrate with your business systems – B2B fundamentally rests on the capability of two business partners to integrate their business dialogues in terms of information and supply chain business exchanges. In order to have highly agile and efficient partner integration capability, it is must that B2B set up in the organization is able to provide wide variety of compatible options to partners to integrate with without needing extra ordinary deal of changes in their systems. This makes very easy to do business with and not getting entangled in technical complicacies of connecting your partners to your business eco-system.
- Contractual obligations for Service level performance – Businesses need to be monitoring the service levels of their contractual obligations to keep the supply chain with business partners valued. If service level performance is not being monitored and is not being fine tuned, it can easily result into partners switching the business contracts and trying alternatives.
- Security of the confidential information being exchanged – B2B exchange by nature is exposed to security risks. In order to provide worry-free business exchange opportunity to partners, it is essential that necessary security constructs are built into core of the B2B platform and it has capability to deliver the sensitive business information to partners in highly secured form. Further to that, while delivery can be secure, organizations need to worry about safe receipt of the information and hence they need to work with their partners to agree upon the security policies/strategies/instruments in order to have a secure business eco-system.
- Disaster recovery of the B2B operations – like any other business component, disaster recovery (of information, systems and infrastructure in our context) mechanism needs to be secured. Given that in B2B, information, system and infrastructure include the partner side as well, disaster recovery should be able to re-establish the entire business eco-system and not just one side. It makes B2B disaster recovery a little more complex.
- Dependency on the Partner performance – In business terms, organizations depend on the performance of partner business activities in order to make entire supply chain of the business process effective and efficient. Like a weakest link of the chain story, organizations may fail to optimize their business if the partners are not performing well. So keeping a real-time eye on the partner performance that can be audited and reliably used to create partner improvement programs will be key to evolve a highly strong partner eco-system.
- Quality of the decision making – Quality of the decision making (reliability, accuracy) in terms of B2B related business decisions requires ability to instrument the KPIs related to B2B eco-system and ability to see a continuous spectrum of trends/historical data-points. Lack of such capability will lead to guess work and may end up forcing the organizations into decisions that are not appropriate.
- Adability of the organizational and IT eco-systems for the business environment changes – Business environment changes are today one of the greatest forces causing disruptions in the organizations. Organization’s ability to quickly adapt these changes through IT eco-system reconfiguration gives tremendous competitive advantages.
So in summary, one of the important values to be looked after in B2B space is about the de-risking of business continuity and that needs to be by-design and not to be ignored. Organizations may not realize this value unless it impacts them but when it impacts, they may neither have time nor ability to transform in given time which could mean lot of compromises.
In the next blog, I will touch upon the aspects of next value: “Lead-time to Deliver Business Value” .


