Purists, till sometime back, considered BPM to be a forte of niche players like Pegasystems and Savvion. Recently, BPM market place has witnessed a change with pure play middleware vendors like TIBCO and package economy players like Oracle, IBM, SAP and Microsoft extending their product offering to include BPM as well. Still, we haven’t seen any dent into the revenue numbers of niche BPM vendors. So let us have a closer look at the BPM product strategies of each of the package economies, and how niche vendors have tackled the competition…
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