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Master Data Management (MDM) - A Painkiller or a Growth Tonic?

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If Big data outcome is the fruit, Master data management and data quality are the roots. I explain it through the effort focus / value pyramid.


High Tech Manufacturing companies continue to be a dark horse on technology adoption. Retailers, Marketers, Telecom providers have upped the adoption on technology for the fast pace growth witnessed over the past decade. Gartner predicts the MDM software market to grow to 3.2 bn USD, and combined with services to a tune of 6 bn USD by 2015.

Master data management continues to be the foundation for realizing high growth through Advanced Analytics, Big Data and Cloud and mobility. I was at lunch with a business leader of a major manufacturing company. He had a clear vision and in some sense "management buy in" on leveraging advanced analytics for decisions.

If Big data outcome is the fruit, Master data management and data quality are the roots. I explain it through the effort focus / value pyramid.

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The first pyramid shows bottom up focus on fundamentals of master data and data quality. Then towards reference and organizational master data in turn leading towards various aspects of data from transaction to unstructured data.

The second pyramid - shows business value realization potential from top to bottom. I am closely following the Gartner MDM summit this year that has variety of topics ranging from Big data to MDM and data quality. By adopting MDM, Mid to Large Organizations in manufacturing can eliminate about 2-5 mn USD of their costs upfront towards avoiding data rework and fixes. However it would set the foundation for high end analytics that can enhance revenue growth upwards of 100 mn to a Billion dollar figure. In short : Basics first !

Comments

Extremely interesting and insightful post about MDM solutions. Thoroughly enjoyed reading your post...Thanks for the share.

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