Brazil: the Big B in BRICS BPO
With a population made up of a mix of immigrants from across the world who still retain their language and cultural specifics, it's a dream labour pool for a prospective BPO center.
On a recent trip to Brazil, the first thing that struck me on landing in Rio de Janerio was the sheer cultural diversity of the country. With a population made up of a mix of immigrants from across the world who still retain their language and cultural specifics, it's a dream labour pool for a prospective BPO center. Out of a population of 190 million, the demographics include:
18 million German Brazilians
15 million Hispano Brazilians
25 million Italian Brazilians
10 million Arabic Brazilians
1.6 million Japanese Brazilians
...and the list goes on showcasing a demographic dividend that can rival India's in age and surpass it in terms of cultural specifics for the target BPO markets of the West and emerging markets in APAC and the Middle East. This demographic dividend is further compounded when one realizes that 83% of the population lives in urban centers with a significant part of them having college degrees. For instance in the 3rd largest city in Brazil, Belo Horizonte, 22,000 graduates pass out every year. The BPO industry in Brazil is still small at $ 4.7 billion but is poised to grow exponentially in the next few years becoming the big B in BPO and a must have location for both BPO vendors and customers.