Discuss, debate and exchange ideas on latest trends and opportunities in the Business Process Management (BPM) landscape. Deliberate on adding “business value” to clients, vendors, employees and various other stakeholders to enhance customer satisfaction and sustain long term partnerships.

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February 6, 2018

Micro Moment

With the ever changing consumer behavior and technological advent, the battle for eyes, clicks and conversions are won through the numerous odd and meaningless moments. which brings the consumer to his destination and these are called Micro Moments.

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February 5, 2018

Keyword - Intent is the Key, not the Word

 Keywords are the most underutilized tool because most of us fail to understand the impact it can create. 

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November 28, 2017

Why We Should Stop Focusing on Click Through Rates

The world keeps evolving and so does the way ROI is defined and derived by any organization. Advent of technology has enhanced the way we speak with our customers and how we consume the rich data they have left us when they casually crawl through our website or any other medium for that matter using the internet. Thanks to the same technology, the ever changing needs of the consumers has pushed the advertisers and business owners to adopt to all new levels of metrics and parameters to give them a clarity on how their online advertising will yield results.

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