Discuss, debate and exchange ideas on latest trends and opportunities in the Business Process Outsourcing (BPO) landscape. Deliberate on adding “business value” to clients, vendors, employees and various other stakeholders to enhance customer satisfaction and sustain long term partnerships.


May 18, 2017

Email Marketing: The Critical Cog in Your Digital Marketing Strategy

 Emails are most effective when personalized. The market is flooded with email marketing automation tools, many of which are affordable (if not free), easy to integrate with your CRM systems, and highly intuitive to build and deploy. It is quite simply the best bang you can get for your buck to build meaningful one-to-one conversations with prospects and customers.

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April 14, 2016

Marketing through Automation

Marketing automation when implemented succinctly will act as the bridge that brings disparate processes, systems and channels together, enhancing campaign management, execution and overall effectiveness.

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