Online Will Overtake TV AD Sales in 2016
Posted by Pramod S.N. at 9:07 AM
Ever since it's inception, television has been the medium in which most marketers allocate a large percentage of their budget. Perhaps this due to the potential exposure a television ad receives? Whatever the case, new research from emarketer shows that online advertising spend is expected to overtake TV ad spend by 2016. The infographic below shows not only year-by-year breakdowns of ad spend, but also shows estimated budget allocation in the online landscape.