Marketers worldwide are struggling with managing their campaign when dealing with multiple marketing agencies spread across geographies, multiple language proficiencies and numerous stakeholders. Our digital marketing blog is the one place that helps you keep pace with all these developments.

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September 24, 2012

Digital Asset Management - A must have for your organization

Posted by Pramod S.N. at 7:22 AM

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With more and more digital content running through your business, it is becoming increasingly important to have a management strategy that surrounds all those assets. Digital Asset Management (DAM) systems store, retrieve, distribute, and categorize all of your digital content, and provides efficient solutions surrounding the retrieval of those assets. The infographic below explains the concept of digital asset management and the numerous benefits of utilizing a DAM system.

September 21, 2012

Employee collaboration promotes excellence

Posted by Pramod S.N. at 5:37 AM

Research from the Gallup Organization shows that employees with at least one strong relationship at work feel more fulfilled and accomplish much more than those with none. Strong office relationships are hard to come by, however, and developing systems to promote them can create many pitfalls. Despite this, employee collaboration brings with it a berth of benefits, so it's worth implementing and nourishing.

 

First and foremost, it allows employees to complement each other's strengths and weaknesses. Collaborators spend more time working on things they are exceptional at, while delegating their inefficient tasks to others who have better-suited skill sets. Collaboration also allows for increased knowledge-sharing, ensuring that the swells of information coming in from customer communication, social media, and other sources are actually utilized, rather than sitting unused, gathering dust in a department silo.

 

There are challenges to implementing good collaboration, however. One of the largest issues that marketers run into is finding a place in the workflow to promote communication. Telling employees to collaborate is a good first step. If you don't provide the tools needed to easily exchange information and don't communicate the value of collaboration, however, employees are going to fall back into old work habits. If employees don't also share short-term goals or don't trust each other, their partnerships can quickly degenerate into animosity.

 

To ensure your employees collaborate well, team people with complementary strengths and a common mission. It's more important that they share a desired goal than having similar motives. Also, ensure that your employees trust each other, communicate on a regular basis, and are unselfish. If they continuously second-guess each other's work and motives while collaborating, they'll never truly accomplish their full potential.

 

Efficient collaboration isn't the easiest thing to accomplish. If implemented well, however, it can be extremely helpful to your business. With some guidance and the right tools, your company can help your employees communicate more efficiently, share knowledge, and do their best work.

September 12, 2012

Bridging the Gap between Offline and Online Marketing

Posted by Pramod S.N. at 9:47 AM

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With businesses all over the world transitioning to online marketing, some fail to see the benefits of offline marketing, and engaging with customers outside of Facebook. Whether online or offline, business growth is directly correlated to the relationships you have with customers. This infographic shows the strength of offline marketing and how an offline strategy can run in conjunction with an organizations online marketing efforts.

September 4, 2012

Media Multi-taskers

Posted by Pramod S.N. at 9:29 AM

In today's fast paced world, multitasking has become the norm. Corporate executives juggle multiple projects, mothers cook dinner while helping children with homework and a nine-to-five worker can update their Facebook status while watching American Idol in the evenings. Each of these scenarios is an example of how modern life has created a need to be constantly connected and constantly moving.

 

In fact, a 2011 Nielsen survey showed 70 percent of tablet owners and 68 percent of smartphone owners use their devices while watching television.  Although many would assume the use of multiple devices detracts from the ability to focus sufficient attention on one task, it appears the two actually supplement each other.

 

Nielsen calls this phenomenon cross-platforming and has found that viewers who are also using the Internet tend to be more engaged in television programming. For example, someone watching the start of baseball season may find themselves logging in to learn more about new players on their favorite team. Nielsen also found that television viewers commenting on television shows in real time on social media sites provides useful insight to advertisers.

 

GoDaddy.com, notorious for its provocative Super Bowl ad campaigns, capitalized on this very trend, incorporating Quick Response (QR) codes into its 2012 campaign. GoDaddy reports setting sales records from its mobile site after smartphone and tablet users scanned the code while watching the commercial. Additionally, GoDaddy saw record traffic to its website after enticing viewers to two Internet-only commercials via their television ads.

 

GoDaddy isn't the only company taking advantage of media multitasking. Several other major retailers, including the Home Shopping Network (HSN), are including QR codes into their broadcasts to help consumers quickly place orders via their smartphones or tablets. In October 2011, HSN launched its campaign and saw fourth quarter digital sales grow by 19 percent, indicating, at least in part, that consumers were using their mobile devices to access ordering information while watching the network channel.

 

GoDaddy and HSN are just beginning to scratch the surface. With tablet users admitting to Nielsen that they are spending 30 percent of their usage time also watching TV, there is an untapped market many companies have yet to explore. Taking advantage of cross-platforming  enables companies to engage with their target customers through more channels than ever before. Marketing executives should consider this new trend as an open door to call consumers to action.

 

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