Business Platforms are nothing but Managed Services on the Cloud !!
The value for the customer comes from the ability to get complete managed services on cloud on tap from a single service provider. The ability to benefit from significant standardization & multi-tenancy co-existing with personalization layer brought through the value added services and augmented tool layer.
For example, managing the Order-to-Cash cycle in a newspaper industry through a Business Platform model brings the power of getting managed services on cloud specific to the industry process of advertising orders, circulation orders and digital advertisement orders
Business Platform model is where a lot of value comes from a service provider bringing deep domain knowledge of the vertical industry/horizontal into action by ensuring that the technology backbone in the Business Platform offering is fully leveraged to support the end-to-end business process and any gaps are plugged with value added tool layer .This comes with the entire managed services stack (Infrastructure , application and business processing services ) serviced on the cloud.
Business Platforms is the nirvana state on the managed services cloud………