Augmented reality, gamification and new voice interfaces transforming tomorrow's commerce
In my previous post I discussed how carefully orchestrated use for emotions and senses can improve purchasing and payment experience increasing the likelihood of spend. This post is a continuation of the same theme providing more details on how payments and advertising are getting transformed with new emotional interfaces, gamification, and augmented reality technologies.
Pokémon GO, the revolutionary augmented reality game, is changing the way small businesses do marketing. In this inherently, social game players need to walk around and catch creatures with the smartphones. Local eateries and small businesses are using this opportunity to increase traffic through various Pokemon Go Marketing techniques (Pokemon Lure Modules, Pokemon Gyms, Pokemon Paid Sponsorships etc.).
Although Google Glass did not get expected success, Snap Inc. (formerly Snapchat Inc.) is introducing a new wearable 'toy' called Spectacles which can capture 10 or 30-second videos and share with Snapchat friends. This makes absolute sense as opening an app from user's smartphone can take quite some time and for unplanned circumstances, the user may miss capturing the moment. There is also a plan to use Spectacles for context sensitive advertising as evident from their Patent application.
The other big opportunity is Artificial Intelligence (AI) driven Voice Interfaces like Apple's Siri or Amazon's Alexa powered Echo. These Intelligent Agents do things for you, understand what we say in proper context and continually learn to improve response accuracy. This will introduce Voice Commerce replacing today's advertising and Voice Payments becoming the foundation for Voice commerce. It will be quite a revolution!