Microsoft can extend its Windows run on the Cloud
While I am preparing my trip for Microsoft World Wide Partner Conference (WWPC) 2012 happening in Toronto during second week of July, I was referring to the notes which I captured during the previous events. What really caught my eyes were some key messages delivered during 2010 WWPC which happened at Washington DC. Steve Ballmer in his key note mentioned that Microsoft is transforming itself into a cloud services company and 70 percent of Microsoft developers are working on cloud services. This was followed by the message to partners to "Lead with cloud, Build, Tell, Sell and Support". Microsoft's big bets on cloud were clearly evident throughout the partner conference in 2010 where 70% and more of the sessions were around Microsoft cloud products be it Public or Private Cloud and SaaS or PaaS offerings. It was the first wave of Microsoft message to partners to gear up to support its Windows run on cloud.
If you look back, this strategy from Microsoft didn't happen overnight. The preparations started way back in 2005 when Ray Ozzie released an exciting internal memo to Microsoft employees outlining the competitive landscape, the opportunities and future steps for Microsoft's strategy to deliver on a portfolio of seamless software + services. I recollect majority of us during that timeframe ignored it and continued implementing Windows XP's, Windows Server 2003, Office 2003 and kept exploring the power of .NET applications and XML web services on premises.
Later during 2008 Ray further advanced his software + services strategy and highlighted the power of choice for business while embracing cloud, which set the beginning for the enhanced set of products and services from Microsoft extending its powerful in premise story to cloud. This was followed with an announcement of Windows Live and Microsoft business productivity online services. This was the beginning of cloud being one of the mainstream focus.
The 2011 WWPC which happened in Los Angeles highlighted Microsoft's huge investments on building data centers across the world and the product line enhancements to entice adoption. Today I believe Microsoft has become one of the largest and most influential players in the cloud for enterprise, SMB and consumer space. Windows Azure today is mature and extensive, unlike the competitors provides both IaaS and PaaS capability. Microsoft has turned its most influential Windows based business productivity application "Microsoft office" as a cloud app. Along with this Microsoft also offers its most popular collaboration and messaging suite comprising of Microsoft Exchange, SharePoint, Lync as a SaaS solution branded as O365. To add to this is its recently unveiled SaaS offering "Microsoft Dynamics" CRM online. They also have the right synergy across public and private cloud for Identity, virtualization, management and application development. Earlier this week Microsoft announced its acquisition of Yammer a social networking company to extend its cloud services with best-in-class enterprise social networking. What more do we need to believe that Microsoft will extend its run on Cloud ?
I am sure the 2012 WWPC will have more exciting announcements re iterating their strategy as a cloud services company.