The commoditization of technology has reached its pinnacle with the advent of the recent paradigm of Cloud Computing. Infosys Cloud Computing blog is a platform to exchange thoughts, ideas and opinions with Infosys experts on Cloud Computing

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Take your business where your digital consumers are - on the cloud! Part3

In my first blog, I spoke about the consumerization of IT with cloud and in my second blog, I spoke about how enterprises can leverage cloud and big data for pervasive intelligence. In this blog let's talk about how cloud can be enable consumer responsiveness. 

Cloud is also becoming a distinct enabler at improving reach and responsiveness to consumers. Consumers today demand a high responsiveness for their needs. Dealing with such aggressive demands is possible only with features of cloud such as on-demand scaling, agility and elasticity. For instance, manufacturers use Cloud to manage direct and indirect sales channels, giving them instant visibility into field intelligence. The most significant revelation is that the tremendous time and cost savings driven by Cloud-based customer service has created high Cloud adoption levels within the industry (3).

It isn't surprising, then, that luxury car brands such as Mercedes and BMW take it one step further - investing in Cloud technologies to accurately track the digital footprints of customers and update contact information to stay in touch with their customer base. They also keep track of maintenance information of their cars even if they are serviced outside the primary dealer networks. Significant facets like buyer perceptions, brand loyalty, buying patterns can be also charted out while studying markets to develop consumer focussed products.

Ultimately, enterprises need to scale and meet or even exceed the expectations of the digital consumer to be able succeed in their marketplace. That will be possible through superior and real-time analytics applied to help sell and service the digital consumer better - every day, every hour, and every minute. Nothing can be more powerful than leveraging consumer behaviour to tailor products Cloud offers an excellent platform to do this and Big Data based analytics becomes the core engine to do it. Big Data streamlines your massive data while cloud helps you optimize your resources efficiently. Cloud has the potent to blur the lines of physical and online space by integrating potential opportunities with existing data.

To conclude, by scaling their businesses to the cloud, enterprises equip themselves to succeed by taking their business to the digital consumer and winning in the marketplace. 



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