Increasing complexity in the Consumer Packaged Goods and Retail industry has emphasized the significance of continuous collaboration towards creating sustainable competitive differentiation. Infosys believes that you can derive value through seamless integration of technology, systems, processes and people to enhance the service experience.

November 22, 2009

Is Engagement about deals or more?

Much has been said about of the ability of social media as enablers for brands to connect with consumers in a “two way dialogue”. But to entice the consumers into this engagement is largely through traditional marketing tactics like discounts and promotions.  What's really going on is that companies and brands are amassing followers by offering coupons, freebies and access to exclusive deals. So it’s not so much about passion for a brand or brand’s values but about deals.

But is that something to worry about?

Continue reading "Is Engagement about deals or more?" »

Posted by Amrita Prasad at 07:23 PM | | Comments (0) | TrackBacks (0)

Subscribe to this blog's feed

Blogger Profiles

Recent Posts

Categories

Infosys on Twitter


Archives