Power of the collective wisdom
Sharing forms the cornerstone of Collaborative Analytics and Wikis, Google Docs are all based on this idea. Technologies and tools are as intelligent as the people who are using it to collaborate. A culture of sharing and collaborating must be there for any collaborative analytics initiatives to succeed.
The business analytics that results out of such collaborations should be able to ensure better performance, and should be scalable and flexible enough to meet the needs of all users. Working towards a common goal, sharing the risks and rewards and providing the intended results at the minimum utilization of resources are what constitute a true Collaborative enterprise. The boundaries of how various teams synergize together has added new dimensions to traditional Marketing. The marketers 360 degree view of the consumer today is enhanced by this social convergence of analytics which includes internal data along with blogs, reviews, sentiments, opinions etc.. Collaborative Analytics, to put it briefly, is the socialism-centric way of doing things which focuses more on the power of the collective wisdom than the intelligence of the chosen few.
Comments
Nice article.
While a handful of companies have had experience with collaborative analytics or collaborative product development in the past, we are now seeing a much bigger interest in this. I have seen many companies now have Collaborative Innovation links highlighted on their websites. Recently I have seen companies inviting visitors to submit innovative & thought provoking ideas in many different industries. These vary from apparel companies looking for design inspirations (including self-designed apparel and shoes), to soap and personal care CPG companies like Henkel (looking for patented technologies) to food companies looking for innovative solutions, to pharma companies opening up their R&D to collaboration.
Posted by: Aditya Mittal | September 21, 2009 05:35 PM