Trade Promotions 2.0
Industry veterans and experts expressed their views on how it should integrate with internal planning and methods of goal setting that could be tangibly measured and monitored effectively. If there was one theme running throughout the session it was, ‘Insights to action.’ The closed-loop trade promotion optimization integrated with trade systems continues to be the focus area owing to its visibility in sales and marketing and its high impact on the results – the key being better promotional ROI. As trade promotion tactics become digital and lead to increased visibility, accountability and compliance- it will enable trade promotions to be rationalized and the money invested in them made as productive as any other prudent investment.
With trade spend spiraling upwards in spite of economic downturn and declining IT budgets, the focus is on optimization solutions that complement existing applications and are deployed with lower upfront cost.
While trade promotion optimization is problem area that CPG companies have been attempting to get their hands around for more than a decade , completeness of the above vision is what will define the success in the era of Trade Promotions 2.0.
With trade spend spiraling upwards in spite of economic downturn and declining IT budgets, the focus is on optimization solutions that complement existing applications and are deployed with lower upfront cost.
While trade promotion optimization is problem area that CPG companies have been attempting to get their hands around for more than a decade , completeness of the above vision is what will define the success in the era of Trade Promotions 2.0.
