Collaborative Analytics

The goal of demand-driven programs to “sense the shelf as well as align supply chains in order to serve the shopper at the shelf with minimal latency” is becoming a reality with increasing number of retailers willing to share their data with CPG companies.

 

Historically retailers have been wary of sharing data and doubtful of the tangible benefits they could derive of such a partnership. CPG companies who have addressed the concerns of retailers have got compelling benefits and managed to change the common view that data sharing is a technology strategy.

Continue reading "Collaboration-The New Business Strategy" »

Posted by Amrita Prasad at 04:53 PM | Permalink | Comments (0) | TrackBacks (0)

Collaborative Analytics has taken out the silos from the business analysis process and data from disparate sources like customer, transactional, operational are analyzed to come up with a single, unified version of the truth. The new mantra of involving the stake holders, both internal and external to an organization, in a collaborative manner for product ideation and definition is leading to  faster and more acceptable product deployment in the market and therefore more profitable business results. The fresher perspectives that multiple frames of references brings about combined with the tacit knowledge has led to deeper insights and more robust analytic skills.

Continue reading "Power of the collective wisdom" »

Posted by Navin Dhananjaya at 02:18 PM | Permalink | Comments (1) | TrackBacks (0)