Increasing complexity in the Consumer Packaged Goods and Retail industry has emphasized the significance of continuous collaboration towards creating sustainable competitive differentiation. Infosys believes that you can derive value through seamless integration of technology, systems, processes and people to enhance the service experience.

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June 26, 2009

Trade Promotions 2.0

The CGT summer conference reverberated with two main themes- How to leverage the digital revolution for better sales/ marketing and around the evergreen topic of trade spend. As the companies are still struggling to better manage and optimize the trade spend- the second biggest line item in the balance sheet, discussions and presentations centered around various ways in which trade spend should be treated as an investment, instead of expense.

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