Listening to the marginal voices: Bob Geldof’s keynote
He was equal measures charming and challenging. But if there is any truth to the saying that if you can measure it, you can improve it. Bob Geldof gave us plenty of raw material to work with. His talk was studded with compelling, often shocking, factoids – 3 billion people live on less than US$2 a day, Europeans spend US$2.50/day to subsidize each unwanted cow while only US$0.50/year to address starvation in Africa.”
Granting that “the problem of corporate thinking is that they don’t embrace the marginal, they only pretend to,” Geldof asserted that the Cassandras of our generation speak from the margins and “those marginal voices are the ones who navigate the future.” Then he enlisted the help of Goethe to throw down the gauntlet: “Whatever you can do, or dream you can do, begin it. Boldness has genius, power and magic in it.”


