About the feature
Social Contact
Social Contacts feature is enabled by default for organizations created after October 7, 2011, and for existing organizations, they have to be enabled by default. It lets the user of the system view contacts' social network profiles directly in Salesforce.com instance. Currently, it is supported for the following social networks.
LinkedIn® - Can be used for being up to date on contact's professional information and history
Twitter™ - Can be leveraged to understand the contact's public personas and track their interactions. Recent tweets, followings, and contact's following can be used to gain insights
Facebook® - Can be used to gain and track personal information regarding contacts and their interests. Integrate the information related to profiles, status updates, and mutual friends.
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