Cloud is one of the 'in things', full of great promises, which looks set to bring significant changes in the existing CRM landscape. Today, moving CRM systems to the 'cloud' is one of the most important topics of interest for organizations using CRM. However, they are taking cautious steps in this journey - an understandable approach when it involves a new technology trend that brings a disruptive change to the existing working models. On one hand, the idea of reduced / minimal accountability (of maintaining infrastructure that supports CRM), ease of system provisioning and access, and lower TCO for CRM systems seem to be strong pull factors for Cloud-based CRM solutions. Data security, especially in public clouds, and amount of control and flexibility organizations can have in relation to their CRM systems, more so in a multi-tenant setup, are the major concerns that cause organizations to hesitate in choosing the cloud option. To arrive at an appropriate decision, it's important that today's IT teams gather a clear understanding of the different cloud-based options available for CRM.
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