Salesforce.com CEO and Chairman during his 2014 Salesforce1 World Tour, Benioff illustrated the new theme IOT: Internet of Customers. IOT is the concept of the plethora of ways a company has to engross their customers, be it mobile, social channels or connected devices. There has been huge demand observed around these various channels and engaging customers through them is an invaluable offering.
If figures from Gartner report are any indication than there would be about 1.9 billion smartphones and tablets shipped across the globe in 2014. Also concurrently more than 4 million apps are built on Salesforce.com. This clearly spectacles that there is a significant buzz profound along the mobile device space and Salesforce.com has taken momentous efforts in order to cater and tap this huge potential demand with Salesforce1.
Salesforce1 has been appreciated as the most revolutionary take away from Dreamforce-13. Salesforce1 App is a mobile application built on top of Salesforce1 platform and offers real time accessibility on the Salesforce data. Currently this mobile app is available on Apple mobile devices with IOS 7 or later and Android phones with Android 4.2 Jelly Beans onwards. It allows any Salesforce user to experience interactive environment around business processes, custom apps, chatter and other CRM functionalities offered by Salesforce. Just within few taps we can achieve an optimized and simple navigation to review details, update and create new records.
Salesforce1 has unified and consolidated SFDC platform and mobile application into a single robust offering that encapsulates core Salesforce functionality, customizations and Appexchange products into a single fused interface. It's a write once deploy anywhere offering and is compatible with all the customizations that have been done by the user in their Salesforce organization instance. Salesforce1 enables sales, service and marketing features of Salesforce in one platform.With Salesforce1 all the key stakeholders have been touched and benefitted ,it has opened myriad opportunities and value offering for Admin, Developer, Independent Software provider and of course the customers.
The era of engaging with the customers has overridden the concept of merely selling the products to the customers, one must be aware of where is your customer, what is he looking for and how conveniently they can be connected to provide required information to them. Salesforce1 could be seen as the product that has emerged out of this very basic and impertinent value offering to the customer.
Though still a long way to go but it can be rightly said that Salesforce is much more than a CRM system now, it has taken a giant stride towards bolstering its identity as pioneer of public cloud development platforms.
Welcome to Salesforce1!