Platform MDM or MDM in a box?
Is “Platform MDM or an MDM in a box” a concept waiting to happen? My answer is yes, we can make this happen. Recently I was engaged in assessment of an "MDM in a box" offering for a large telecom client and I was impressed by the business model innovation they have taken to penetrate an already saturated market space. The green field telecom implementation has opted for an Opex based operating model through usage of shared networks and switching towers (hardware) with plans to chart out a large segment across all the circle and hubs in the Indian telecom market space. The general feeler was that the client would be willing to evaluate a Platform MDM offering.
The assessment team was able to evaluate and recommend possible Platform MDM offerings in areas related to address standardization, item standardization and location based standardization.
How many clients can envision having buy and sell side product data(s) bundled into offerings that truly meets the end-customers’ needs. The idea that then floated was to evaluate usage of geo-locator based customer touch points tagged with latitude and longitude into Google maps, into a centralized Platform MDM. The solution then offers capability to push customized offerings, delivered through various mechanisms to the final end user, dependant on the location. With the intro of GPRS, 3G and WiMAX, it may be now possible to send the geo-locator details of the closest customer touch points or kiosks where the offerings can be picked up by the customer. I am game for the concept of platform MDM or MDM in a box. If you ask my thoughts around the same, the revenue potential for such Platform MDM based offerings is huge and the earliest adopter would be able to skim the market through such an offering.
The customer is the king and the location sensitive targeted offers provide tremendous potential for a customer and all this through the least amount of capital investment to the service provider. So watch out for more news around the same. I am sure this concept is going to catch up in this current market tremendously.
