BSS in the cloud for MVNOs
Telecom Regulatory Authorities (TRAs) of different countries have successfully been able to leverage MVNOs (Mobile Virtual Network operators ) to increase competition, decrease costs. This has been positioned as a “win-win-win-win” depending on how you look at it. TRAs achieve their objective of increased penetration & competition, Customers benefit due to price re-alignment, wireless operators with network operators benefit from increased network utilization and MVNOs from new business. The reality is a little different. While the customers benefitted and TRAs achieved their objectives, the other two stakeholders are struggling. But the concept is still dis-ruptive.
MVNOs have positioned themselves through distinct branding and positioning. Many players have entered MVNO and they include large retailers to cable / credit card companies, banks, handset / electronic manufacturers, satellite and international mobile operators. MVNOs have their challenges in-terms of business model, funding, segmentation & branding, partnership & pricing strategy, market strategy and differentiated services. During the start-up phase for a MVNO, management would have enough challenges on their plate than worry about IT aspects around Package selection, operational processes, technology et al. Will a Business Support systems cloud aka pre-integrated CRM, Billing on a cloud help these MVNOs ? Will it help them concentrate on their pre-launch challenges and at the same-time optimize their cash out-flow? Or will it be a damp squid..or squib?
Comments
check this link. We have launched a solution called TIB-X which is a preintegrated CRM and BSS solution for the MVNO
http://www.business-standard.com/india/news/ushacomm-talisma-sign-pact-for-new-telecom-solutions/21/59/366291/
Posted by: abhishek | December 11, 2009 3:21 PM