Enterprise Content management integrated with MDM
We are at a stage, to bid adieu to year 2009. It is now time for us to evaluate the trends in the MDM domain for the year 2010. Ray wang in his blog titled “Master Data Management 2010 - Focus On Outcomes Drives Push For Value” has referred to the need for managing additional data type in MDM.
I concur with Ray and in my opinion, enterprise content management e.g. managing of price list for a product sold through campaigns, may have to be referred to in an MDM product data hub. Similarly for an insurance domain, claims raised against an insurance policy may need to be referred to from an MDM customer data hub.
This effectively means that master data management now have references to those enterprise content that has bearing on his/her interactions with the organization. The management of the lifecycle of these documents may reside in a fully fledged document management system i.e OpenText Live link, IBM FileNet, Xerox Docushare, Oracle Content management. This effectively means that unstructured data has now a relationship with the structured master data elements and this relationship should be clearly available when a 360 degree view of the customer is being evaluated. Decision and insight that needs to be taken for a customer, requires supporting documentation that resides in the document management system.
Business now realizes the benefits of having enterprise content readily available at the finger tips. So for the year 2010, we can be sure more MDM practitioners harping on the need for an integrated MDM solution with an enterprise content management solution.
