SAP CRM 2010 Insider Conference
The SAP CRM 2010 Insider conference is being held this year at Orlando from Feb 23 to Feb 26. This is by far the most important event for people following SAP in the CRM space. Customers, Partners, Solution vendors all demonstrate equal excitement to be a part of this annual event. With slight hope of economic recovery I am hoping this year the participation would be even better than what was witnessed last year.
CRM 2010 is hosted along with 4 other major events namely Logistics and Supply Chain Management 2010, PLM 2010, Manufacturing 2010, and Procurement and Materials Management 2010. In SAP’s words this conference provides “an unparalleled educational and networking opportunity” to all attending. A range of expert led sessions; customer case studies and specialized networking events are being offered. Starting from the jump-start day on Feb 22, many key topics around SAP CRM would be covered which will not only provide deeper insights into SAP CRM capabilities but also provide tools & tips to better plan and implement CRM transformation programs.
Over the past few years SAP has made significant investments in improving existing SAP CRM solution, plus a strategy to acquire complementing technologies and capabilities from the market has helped SAP attain a leadership position in the CRM space. Many of the key customers concerns around CRM being ugly, difficult to use and implement have been addressed in the new releases of SAP CRM (7.0/6.0). The new release SAP CRM 7.0 offers a host of new functionalities, and a Web 2.0 enabled user interface, which not only has a nicer looking interface but also is also very easy to configure and customize as per client needs.
Given the economic pressures and business uncertainties still prevailing, organizations are busy reevaluating their strategies and working hard to identify ways to continue operating more efficiently and investing in opportunities which will either yield immediate results or will help build a distinct advantage over competition. The changing business priorities have fundamental implications on organization’s Sales, Services and Marketing business architecture. Technology will be a key enabler for implementing these strategic imperatives.
Many of the key themes in this year’s CRM 2010 conference are aligned towards helping enterprises to be successful in these difficult economic times. One will find SAP’s Executives discuss how their clients can leverage SAP components like SAP Business Suite, SAP BusinessObjects, new products such as SAP Carbon Impact and industry-specific best practices to achieve greater operational excellence, empower customer-facing employees, and provide them with the tools they need to ensure a consistent experience across multiple touch points. Overall I think CRM 2010 should provide a great opportunity to learn about SAP’s product direction, share own perspectives and learn from others experiences. I would highly recommend this event to all SAP practitioners and those tracking SAP's future direction. I will be attending this event and would be posting from the event site, so please come back for my take on the happenings at this event.
