Harnessing Customer Data with MDM: Learn How at a Three City Forum in the U.S. with Infosys and Informatica
Guest Post By
Jakki Geiger, Director, MDM Marketing, Informatica
A 2011 MDM survey by Gartner revealed an interesting statistic -- a high percentage of companies are "extremely interested" in achieving a single customer view using master data management (MDM).
In fact, achieving a single customer view ranked second in a list of 11 goals for MDM initiatives in Gartner's study. That corroborates what Infosys and Informatica are seeing in the marketplace--companies are looking to MDM as the "secret sauce" that enables them to drive top-line revenue by attracting and retaining customers with trustworthy, authoritative customer data.
To explain how companies can better attract and retain customers with the Informatica Customer Centricity Solution (with MDM at the core), Infosys and Informatica are sponsoring three Customer Data Forums that offer an in-depth look at how you can put MDM to work to build more profitable customer relationships. Register for free here for sessions on May 17 in Edina, MN, May 18 in San Francisco, and May 19 in Carlsbad, CA. Here's a sneak peek at some of the topics our experts will be discussing.
• R 'Ray' Wang, Principal Analyst and CEO of Constellation Research will explain how customers have evolved their behavior and no longer rely on companies for their information. Author of the popular blog "A Software Insider's Point of View," Ray will share how customers are leveraging social networks and social media rather than going directly to companies to meet their needs. He explains how companies can leverage technology to bridge the data silos and become customer-centric to win back their trust.
• Informatica will explore the root cause of why sales, marketing and customer service have no single customer view, no view of the customer's household and business relationships, and no view of customer interactions, including social media activity. Using existing customer examples, we show how the Informatica Customer Centricity Solution (with MDM at the core) can generate the complete customer data (including social media data) that companies need to attract and retain customers.
• Keith Wallace, Senior Principal, Infosys will share insights into creating and delivering an effective business case for MDM. He'll discuss the need for IT to articulate and quantify MDM in terms relevant to the business and the critical importance of IT and business alignment and collaboration in leveraging MDM to achieve strategic objectives of becoming a customer-centric organization.
With plenty of Q&A, these Customer Data Forums are an excellent opportunity for IT, sales and marketing, and customer service personnel to explore the potential for MDM to transform any organization into a customer-centric enterprise. Learn more at our registration page.
