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CRM - Telematics

With very few litres of petrol, a mobile phone which has no charge. With hailstorms and incessant rains and deserted road with no directions ...
I hope many of us may encounter these kind of situations. This gave me a start to think over, why not indian automobile market use the telematics technology which I have seen as  part of telematics implementation for a UK car manufacturing company?

Yes, I am highlighting on the emerging trends of Telematics - CRM in automobile industry. Let me explain you in this blog, what telematics is and how this is currently being used in the automobile sector and the scope of introducing in Indian automobile market.
What is Telematics? Telematics is a flow of information from  vehicle (both in and out)  through various communication technologies such as GPS , Wireless , Cellular).
CRM applications tying up with telematics would enable automotive manufacturers to develop more and more interaction with the customer  which in turn enable them leaders in the automobile market.
Below are the scenarios/cases mentioned in an automobile industry where CRM applications interact with telematics applications. 

Sridhar001.jpgScope of implementing telematics in Indian market:

• India is fastest growing country in terms of new passenger car registration.
• Considering the urban mobile and internet penetration.
• Currently this technology was limited to high end cars like, BMW, Mercedes Benz and Tats Jaguar. Lot of potential to tap the mid market segment.
• Increase in customer satisfaction and gain competitive edge with in car manufacturers.
• Compared to Asian and  US markets, this technology is meagerly used in India and hence providing there are more opportunities to implement this.

In my upcoming blogs I shall explain you each usecase/scenario as mentioned above in my diagram.

Comments

Hi Sridhar,
Thanks for the topic.However, I did not understand much about the use of telematics. Would like to see some more details. Thanks.

Nice post on CRM. Keep posting.

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