Dreamforce 2013 - 10 things I learned
- Health is Wealth!
This year's unusual thinker's track brought "Health" as one of the themes in the conference. In Partnership with UCSF, key note speech from Deepak Chopra & friends, and 20+ sessions on the healthcare, the role of technology in solving health issues received a much needed attention!
If Health was featured in Marc Beinoff's key note speech, Philanthropy took center stage. The first 30 minutes of Marc's keynote had various flavors of philanthropy: from 1/1/1 philanthropic model to 2010 Haiti earthquake and the role of technology in rebuilding efforts
The official figure stood at 135,000+ registrants, 1250+ sessions, and 350 Exhibitors; Going by these numbers, Dreamforce 2013 was easily the largest software conference.
Shifting gears, the biggest product announcement of Dreamforce 2013, was Salesforce1 (Wrong, if you guessed ExactTarget, which was kind of, second!). While the details are still coming thru', my initial impression is that it is a packaging of the existing capabilities (with uplift on internal insights, such as APIs) to bring under one platform for mobile apps. The new platform comes with 10x APIs and appears to have much more capabilities.
The second major product roadmap was on still newly acquired marketing leader, ExactTarget. The Salesforce Marketing Cloud is taking another journey with ExactTarget, mobile connectivity, and Salesforce1 all coming together.
- HP & Salesforce.com
The biggest alliance of the event undoubtedly belongs to the announcement of the deal between Salesforce.com and HP to create new "Salesforce Superpod"; in its simplistic form, it is aimed at providing a private instance of Salesforce, powered by HP technology. It may be noted that Salesforce.com announced a similar strategic partnership with Oracle earlier this year (here is my earlier blog on this). By inking another partnership, Salesforce certainly follows the principle that "one should not put all eggs in the same basket".
- Celebrities and Industry Leaders
This year's event had its own share of personalities from different walks of life: Marissa Mayer, Sheryl Sandberg, Deepak Chopra, Jerry Seinfeld, and Alec Baldwin, to name a few.
- Dreamforce Gala
Salesforce certainly mastered the old saying, "All work and no play makes Jack a dull boy ". This edition of Dreamforce Gala featured "Green Day" Concert.
- Developer Hackathon
Dreamforce received a big boost in pre-conference buzz with the announcement of $1 Million, the largest hackathon prize event. Unfortunately, at the end, the result was shadowed by controversies.
- Next year's event
The date for next year event is October 13-16, 2014. Pre-registration is already available!