Customer Relationship Management

Here is what Mark Killens had to say on my last blog post on functionality coverage in CRM products for Marketing Automation: “CRM systems and marketing are very important sales enablement resources. They both must include tools to manage and report on how marketing is helping and enabling sales and how to keep track of the customer after a sale closes”. Please find the post, the comment and my response here.

I perceive Mark’s comment as referring to one of the long standing challenges for Marketers – how do you attribute the end Sales revenues to the original Marketing efforts? This ability to tie the eventual revenues back to the campaigns, thereby closing the loop, has largely been either impossible or a difficult task to accomplish for Marketers - thus making it a Holy Grail.

Continue reading "Closing the loop on Marketers’ Holy Grail" »

Posted by Alex Rishi Sankar at 10:36 PM | Permalink | Comments (1) | TrackBacks (0)

Some of you might have read the recent blog entry titled “How CRM products can aid Marketing” by fellow Infosys CRM blogger Vamsi Krishna. He ended his entry with the question “are marketers really using these CRM product capabilities to the maximum extent?”

While that certainly is a relevant question to ponder for small scale and stand alone marketing implementations, a deeper look at the needs of large scale Enterprise Marketing departments seems to indicate that functionality coverage in today’s CRM products is not sufficient.

Continue reading "Is functionality coverage in CRM products today sufficient for Enterprise Marketing?" »

Posted by Alex Rishi Sankar at 03:19 AM | Permalink | Comments (3) | TrackBacks (0)

I was browsing our internal Blog community and came across some interesting points penned down by Khanchana on the relevance of CRM investments in the current economic scenario. Here are some interesting excerpts to take away from her blog.

Continue reading "Investment in CRM – Is it relevant NOW?" »

Posted by Haresh Parmar at 05:50 AM | Permalink | Comments (5) | TrackBacks (0)

No this is not about a terrorist plot to spread communicable diseases rapidly to bring down an economy :) This is more of an advertising concept which utilizes the immense popularity of social networking in today’s age of Orkut, twitter & Facebook. This is an online and more advanced, quicker and larger form of the traditional Word of Mouth (WOM) marketing. This has been around for more than a decade now but it is yet to be leveraged by CRM product vendors.

Continue reading "Viral Marketing and CRM: A heady combination" »

Posted by Shreedeep Panicker at 06:02 AM | Permalink | Comments (2) | TrackBacks (0)