Customer Relationship Management

Scene-1
A tweet by client9 - @no1insocialmedia | thanks for the demo today. Would love it if the community creation in the tool could latch on to the private cloud.

Scene-2
Our Mike, Matt and John(the CIO) are in a meeting to pore over tomorrow’s sales pitches.
Matt: John, Mike was mentioning about some feedback he received on Twitter today from our client from the coast side, about cloud integration capability.

Scene-3/Act1  John: Yeah, Matt lets put it on our to-do list anyways the product management has a long list.

Scene-3/Act2  John: Great Mikey! Matt, let’s use this feedback and see if we can prioritize this one as client9 has been a good advocate of our business. Lets use this feedback effectively as otherwise we need to request such ones. It also costs you see.

Continue reading "Social Media – Feedback is essential and an important ingredient of SCRM. Use it to benefit" »

Posted by Venkataraman Ramanathan at 04:50 AM | Permalink | Comments (2) | TrackBacks (0)

The government is a big customer when it comes to IT applications. As tax paying citizens or as non-immigrant skilled workers in our various assignments, consultants like me would have had opportunities to interact as a customer with various CRM applications in many countries. You might have applied for a Tax or a Social ID related requirement. What has been your experience? Have you experienced customer delight in any situation?

Continue reading "CRM in Governance" »

Posted by Anand Bharadwaj at 10:41 AM | Permalink | Comments (2) | TrackBacks (0)

Continuing from where I left off on Customer Experience, I came across another very interesting and powerful concept that set me thinking. This concept was shared by an industry executive in the manufacturing sector recently, when an employee mentioned that some customers are too demanding and that caused a lot of frustration. The concept actually was to "Set goals for your customer, higher than the goals the customer sets for you".

Continue reading "Challenging The 'Customer Experience' Limit" »

Posted by Badrinath Srinivasan at 09:54 PM | Permalink | Comments (0) | TrackBacks (0)

Join us as we discuss the evolution of the cloud and try to understand how the clouds might transcend horizons and come offshore.

Continue reading "Cloud Computing Part 1 : Are we doing it already?" »

Posted by Haresh Parmar at 06:50 AM | Permalink | Comments (4) | TrackBacks (0)

In the past few months, I’ve had a number of interesting conversations & debates on benefits of Social CRM to sales organizations. I’m jotting down a few fundamental thoughts gathered from these discussions on ‘Social Sales’ vis-à-vis traditional sales here.

Continue reading "How ‘Social’ is your Sales Team?" »

Posted by Badrinath Srinivasan at 04:12 AM | Permalink | Comments (4) | TrackBacks (0)