Platform MDM or MDM in a box?
Is “Platform MDM or an MDM in a box” a concept waiting to happen? My answer is yes, we can make this happen. Recently I was engaged in assessment of an "MDM in a box" offering for a large telecom client and I was impressed by the business model innovation they have taken to penetrate an already saturated market space. The green field telecom implementation has opted for an Opex based operating model through usage of shared networks and switching towers (hardware) with plans to chart out a large segment across all the circle and hubs in the Indian telecom market space. The general feeler was that the client would be willing to evaluate a Platform MDM offering.

