How do social media, eCommerce and customer care influence the digital consumer life cycle? What role do marketing, sales and service play in building lasting and effective relationships with consumers. Keep up with digital consumer technology as it evolves – like SaaS for enterprises, on our blog.

Bloggers Profiles


Akhil Srivastava

Marketing Manager, Software as a Service, Infosys Limited

Akhil has eight years of experience in the IT industry. He is part of the Infosys product marketing team, and is responsible for the go-to- market strategy of the Infosys iEngage digital consumer platform.

Akhil will blog on social media, events, go-to-market, product marketing, and SMEs.


Andreas Boerner

Industry Principal, SaaS, Infosys Limited

Andreas has 20 years of IT experience. He specializes in digital and social media strategy and analytics. Andreas has led detailed social media evaluations for global companies, which were received positively by the clients.

He will blog on social CRM, social employee engagement, marketing ROI, real-time, dynamic, and context based segmentation, 360 marketing, and marketing analytics.


Animesh Goswami

Principal Consultant, Digital Consumer, Infosys Limited

Animesh has over 16 years of IT experience. As a trusted advisor to several retailers on Digital Commerce, he has facilitated large-scale business transformation initiatives involving Omni-Channel Digital Commerce implementations in the U.S. and emerging geographies.

Currently, as Principal Consultant, he specializes in the Digital Commerce practice for industry solutions group.

Animesh will blog on Digital Commerce (including Web, Mobile, Social Media, and Kiosks).


Balaji Sampath

Head – Marketing, Software as a Service (SaaS), Infosys Limited

Balaji heads marketing for the enterprise SaaS practice at Infosys. He has over 15 years of experience in marketing, product management and engineering. Balaji joined Infosys in 1993 and worked for leading clients in Switzerland and the US. In 1998, Balaji left Infosys to pursue his MBA in Marketing and Entrepreneurial Studies from the University of California Los Angeles. Subsequently, he worked in the US with leading technology companies. He moved back to India in 2004 and returned to join Infosys’ Corporate Marketing group where he was responsible for Microsoft solutions and alliance marketing (see blog) as well as Flat-world marketing campaign (see blog). Balaji has been associated with the SaaS group since its inception and has performed multiple roles, including heading the sales readiness group until recently.

Balaji also holds a bachelor’s degree in Electronics and Communication from the University of Mysore.


Dhiraj Mukherjee

Industry Principal, Software as a Service (SaaS), Infosys Limited

Dhiraj has 19 years of professional experience, including 12 years in the digital space. He currently leads the Strategy and Adoption practice for the Digital Consumer Platform team. He has advised major iEngage clients on social media marketing, employee engagement and iEngage platform adoption.

Dhiraj has worked in a number of industries including financial services, pharmaceuticals, consumer goods, and manufacturing. Prior to Infosys, Dhiraj worked with a large media company in U.K., where he led the Innovation team’s first venture into social media. Previously he co-founded and launched a mobile startup which now has over 75 million users worldwide, led consulting projects for an internet consulting firm, and was a consultant at a leading strategy consulting firm. Dhiraj has a bachelor’s degree in Mathematical Economics and an MBA, and will blog about innovation in consumer engagement and employee engagement.


Girish Gopalakrishnan

Product Manager, iEngage – Social Commerce, Infosys Limited

Girish Gopalakrishnan is a Product Manager with Infosys' Business Platform unit. He has worked on a wide range of products, including enterprise social media and social commerce products. He was instrumental in conceiving and developing a social commerce product for Infosys. His latest interest lies in online marketing and consumer digital footprint.

Girish has an overall industry experience of more than 10 years, with around six years in product management. His domain experience in product management ranges from mobile personal finance to social media. He holds a bachelor’s degree from National Institute of Engineering, Mysore and an MBA from Indian Institute of Management, Calcutta.

Girish will blog on Social Commerce, Social Marketing and Digital Consumer Footprint.


Manish Barmecha

Head - Product Management, Software as a Service (SaaS), Infosys Limited

Manish has over 15 years of experience in the IT industry. He has led the development of the e-commerce business plan, driving the product strategy roadmap for e-commerce and Social Media.

Manish will blog on e-commerce and Social Media.


Mythreya Kotha

Asst Marketing Manager, Digital Consumer, Infosys Limited

Mythreya has over 8 years of Industry experience. He specializes in product Marketing and is currently managing marketing for SocialEdge and CommerceEdge Platforms with prime focus on GTM.

Mythreya will blog on social commerce, ecommerce, social media marketing, employee collaboration, enterprise collaboration, customer care, and social media.


Pauline Ores

Industry Principal, Business Platforms (BizP), Infosys Limited

Pauline has over 15 years of experience in the IT industry. Her skills are in developing strategies for Fortune 500 clients, focused on extracting maximum business value from their social, community and collaboration program investments.

Currently as Strategy and Adoption Industry Principal for the iEngage platform, she advises clients on social media, community and employee engagement investments.

Pauline will blog on Digital Marketing, Community/ Collaboration and Strategic Social Media Analytics.


Prasanna Rajanna

Principal Consultant, Business Platforms (BizP), Infosys Limited

Prasanna has over 19 years of industry experience. He specializes in Customer Relationship Management (CRM) and has been instrumental in architecting CRM solutions for Telecom, Retail, Healthcare and Automotive companies in Europe and the United States.

He has also worked as a functional and marketing management head in various manufacturing and retail companies for nine years.

Prasanna will blog on Social CRM and Business Platforms.


Ravikant Karra

Industry Principal, Infosys Limited

Ravi has 15 years of experience in the IT industry. His varied experience includes a multi-region transformation of the direct marketing ecosystem, Business Intelligence (BI) projects related to planning / performance and analyzing Supply Chain processes for measurement and improvement.

Currently as Industry Principal, he leads the Retail/ CPG practice for new markets focused on China.

Ravi will blog on Social Media, eCommerce and Consumer Centricity.


Shanmugam Periasamy

Group Project Manager, Software as a Service (SaaS), Infosys Limited

Shanmugam has over 16 years of experience in the IT industry. As a Delivery Lead, he has led several social media implementations for key clients using the Infosys iEngage platform. He specializes in managing and delivering customer implementations in SaaS model.

His areas of expertise include customer delivery, program management and solution development, implementation in the Global Delivery Model (GDM), social media, Hi-Tech and manufacturing, and e-commerce. His technology focus areas are J2EE, Web 2.0, SaaS, Internet security, and cloud computing.

He will blog on social media, web 2.0, customer engagement, and SaaS.


William Gougler

Chief Technical Officer, Digital Consumer, Services and Software as a Service, Infosys Limited

William has over 25 years of technology start-up and business experience in the IT industry. He has shaped new Software as a Service (SaaS) platform adoption techniques for vertical clients.

He is currently building SaaS digital platform strategies and adoption teams for rapid deployment of transformational technologies into new clients. He is also building a team to develop and deploy a best-in-breed SaaS digital consumer platform that accelerates the model of consumer engagement for the customers.

William also looks forward to collaborate with customers enabling them leverage SaaS to make dominant position in this competitive business world.

He will blog on leading practices, platform features and deployments of new digital consumer solutions for large vertically aligned clients.


Vikas Kasturi

Senior Consultant, Business Platforms, Infosys Limited

Vikas has eight years of experience in the IT industry. He has managed several large proposals for key accounts in Europe. He has also managed global CRM solution rollouts for a Fortune 100 logistics company and a multi-million dollar Siebel implementation project for a customer in the Manufacturing domain.

Vikas will blog on Social commerce, Mobile commerce and the Digital consumer.


Vijay Kaundal

Technology Lead - Retail, CPG, Logistics and Life Sciences (RCL), Infosys Limited

Vijay has over six years of business and IT consulting experience. His areas of expertise include Retail and e-Commerce. He has worked extensively as a techno-functional consultant with major North American retailers.

Vijay has played a key role in design, analysis and implementation of ecommerce websites, digital marketing initiatives, web applications and content management systems.

Vijay will blog on E-Commerce, M-Commerce and Digital Marketing.