How do social media, eCommerce and customer care influence the digital consumer life cycle? What role do marketing, sales and service play in building lasting and effective relationships with consumers. Keep up with digital consumer technology as it evolves – like SaaS for enterprises, on our blog.

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March 20, 2012

How to make my father buy something on a mobile device?

Last year, during the fire-sale for one of the tablets I bought one to be given as a gift for my father. My father is not computer savvy, so despite having a desktop at home for almost a decade and a laptop for last couple of years, I have not been able to persuade him to learn and start using the internet. For a kid to learn and get acquainted with computers and the internet is easy. I have seen my friend's son, who is not even an year old and gets all excited at the sight of the iPad. I have seen him interacting with the device and even play a particular game where he has to crush ants and he loves it. It all comes so naturally to him.

But it does not come that naturally to my father who, at best, is scared of using it. That is what encouraged me to buy a tablet for him; even though I got it at double the price as compared to other lucky ones who got it for around hundred bucks. I thought it would be more easy and intuitive for him as compared to the laptop but honestly, even after the tablet - not much has changed. My father has overcome his initial inhibitions and uses it now and then to Skype with me and to listen to his favorite devotional songs on You-tube but that is all and sums up his use of the tablet. Not because he doesn't want to use it more but due to the fact that there is serious lack of sufficiently good apps on the platform for whatever reasons.

Continue reading "How to make my father buy something on a mobile device?" »

September 29, 2011

Infosys - Conference Track Sponsor at Internet Retailing, London,2011

Next week we will be participating in Internet Retailing Conference, London, as a conference track sponsor where we will be showcasing our solutions for the eCommerce industry.

Internet Retailing is UK's leading conference for online and multichannel retailers, along with suppliers and analysts. The conference attracts delegates from UK and Europe. Various industry experts deliver sessions on the evolution of retailing and how to keep up with ever changing consumer behavior, competition and market growth.

At the conference, Amy Bastow,Head of Multichannel from The Phone House Europe will be sharing their experiences and best practices on "Building a Common Platform to Support International Markets". The Phone House Europe is using new technology solutions to improve the multichannel customer experience and business capability across The Phone House operations in 7 countries. This session will provide an overview about the technology, challenges and lessons learned.

For more detail on the conference and the session click here

If you are attending the conference, please drop by our stand and we would be happy to have a conversation.

 

September 27, 2011

Measuring Consumer Engagement - The New Data Challenge

 In my last blog, I had shared my thoughts on how mobility and social is influencing customer engagement and how businesses can use it in their favor. Although, recent times have been great and exciting but they have brought their own challenges; increased consumer engagement and exponentially multiplying social footprint is great but it is giving headaches to businesses which rely on data rather than hype to measure success.

In the good old days, not so long ago, you could publish a website put some JavaScript tags and sit back and relax, wait for your favorite analytics tool to spew out the numbers. You just had to slice and dice it and put it on a nice PowerPoint slide and present it to your bosses.

Continue reading "Measuring Consumer Engagement - The New Data Challenge " »

July 26, 2011

Relevancy in Social Strategy

'Social' is the new buzz word for businesses. But what makes a business really social? What are basic ingredients that a company should have for a relevant social footprint?  In this day and age where every company, every business, seems to be adding a Twitter account and a Facebook fan page to their portfolio to join the social bandwagon, what is it that separates one company from the other?

Most companies when asked about their 'Social Strategy' are clueless beyond Facebook and Twitter and most just use them as 'Shout' channels and not really as engagement platforms. So what are the benefits that the social media provides which can be used to both support and leverage the brand and customer base to align with the overall company goals? How can you move beyond just Twitter and Facebook to have a relevant, well-meaning and structured social strategy? 

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July 7, 2011

Social Commerce

Commerce has gone electronic and social. In this blog, I am penning an example of how it has altered the shopper in me.

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July 5, 2011

M-Commerce: Customer Engagement Redefined

A recently published study claimed that people in US are spending more time inside mobile applications on average than they are on the web. As per the study, although there is a constant increase in the amount of time spent on the internet in general, the time spent on web through mobile apps has shown significant increase.

This trend is expected to continue upwards atleast for the time to come. What this also means is that it presents a big opportunity in the mobile-commerce area. More and more retailers are trying not just to connect to their customers but looking for ways beyond that - to engage with their customers and these mobile devices or smart phones provide an excellent platform just to do that.

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April 18, 2011

Social Selling

My previous blog described that buyers need help from their social network, to take better decision during online purchase..  An online seller offering help from social network to buyers will be able to attract buyer's loyalty and improve sales.  In this blog, I would talk about the ways through which seller can take advantage of buyer's social network and contents in the network.

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March 18, 2011

Social Buying

In my previous blog, I had explained how online commerce is becoming social.  In this blog I would explain how buyers can take help from their social network.

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March 10, 2011

Online Commerce getting Social

From the days of Michael Aldrich, whose invention made online transaction possible, e-commerce has come a long way.  Three decades of inventions, especially the last decade inventions like browser, online payment, other technology advancements, etc., have made e-commerce very easy and convenient to masses.  Currently in United States, one of the mature online markets has 8 out of 10 online users who do online shopping.

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January 12, 2011

Commerce for the Digital Consumer

As discused in my previous post, as market dynamics change and new opportunities arise, businesses need to keep pace by understanding their customers, innovating and creating a customer experience that leaves a lasting impression. Toward this objective, it is essential that they adopt an eCommerce platform that not only provides flexibility and extensibility but also enables them to capitalize on the opportunities that rapidly evolving consumer behavior and technologies create. Let us take a look at what an effective commerce solution for the digital consumer looks like:

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December 22, 2010

The Evolving Digital Consumer

Consumer behavior is changing rapidly and fundamentally, enabled and accelerated by revolutionizing technological advances. It is imperative for businesses selling online to understand these trends. So, let's look at the key trends that demand a response from businesses selling online.

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December 10, 2010

We are on the cusp of being able to 'shop' online

Richard Downs, Director - Business Development, Software-as-a-Service, Infosys Technologies, recently presented at JumpStart - a 'Fast Track Briefing Programme', for senior level online and multi-channel retailers. All these retailers were looking at the key factors to consider when choosing an e-commerce platform.

Continue reading "We are on the cusp of being able to 'shop' online" »

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