Digital Consumer: Social Commerce Archives

Infosys - Conference Track Sponsor at Internet Retailing, London,2011

Next week we will be participating in Internet Retailing Conference, London, as a conference track sponsor where we will be showcasing our solutions for the eCommerce industry.

Internet Retailing is UK's leading conference for online and multichannel retailers, along with suppliers and analysts. The conference attracts delegates from UK and Europe. Various industry experts deliver sessions on the evolution of retailing and how to keep up with ever changing consumer behavior, competition and market growth.

At the conference, Amy Bastow,Head of Multichannel from The Phone House Europe will be sharing their experiences and best practices on "Building a Common Platform to Support International Markets". The Phone House Europe is using new technology solutions to improve the multichannel customer experience and business capability across The Phone House operations in 7 countries. This session will provide an overview about the technology, challenges and lessons learned.

For more detail on the conference and the session click here

If you are attending the conference, please drop by our stand and we would be happy to have a conversation.

Posted by Mythreya Kotha at 5:10 PM | Permalink | Comments (0) | TrackBacks (0)

Measuring Consumer Engagement - The New Data Challenge

In my last blog, I had shared my thoughts on how mobility and social is influencing customer engagement and how businesses can use it in their favor. Although, recent times have been great and exciting but they have brought their own challenges; increased consumer engagement and exponentially multiplying social footprint is great but it is giving headaches to businesses which rely on data rather than hype to measure success.

In the good old days, not so long ago, you could publish a website put some JavaScript tags and sit back and relax, wait for your favorite analytics tool to spew out the numbers. You just had to slice and dice it and put it on a nice PowerPoint slide and present it to your bosses.

Continue reading "Measuring Consumer Engagement - The New Data Challenge " »

Posted by Vijay Kaundal at 3:24 PM | Permalink | Comments (0) | TrackBacks (0)

The Key to Community Success

Despite all the media coverage, books, webinars and conferences on the topic, a large number of successful IT community deployments struggle to provide business value. Some communities succeed; others fail, seemingly without reason. Why?

Many seek the answer in a review of tactical details, a search that may obscure a much more important foundational difference: successful implementations accept community platforms are unlike other enterprise applications and execute accordingly. The tactics used in both programs may be similar, hence the confusion. What differs is the driving decision as to why, when, where and how they're deployed.

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Posted by Pauline Ores at 4:17 PM | Permalink | Comments (3) | TrackBacks (0)

Relevancy in Social Strategy

'Social' is the new buzz word for businesses. But what makes a business really social? What are basic ingredients that a company should have for a relevant social footprint? In this day and age where every company, every business, seems to be adding a Twitter account and a Facebook fan page to their portfolio to join the social bandwagon, what is it that separates one company from the other?

Most companies when asked about their 'Social Strategy' are clueless beyond Facebook and Twitter and most just use them as 'Shout' channels and not really as engagement platforms. So what are the benefits that the social media provides which can be used to both support and leverage the brand and customer base to align with the overall company goals? How can you move beyond just Twitter and Facebook to have a relevant, well-meaning and structured social strategy?

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Posted by Vijay Kaundal at 10:19 PM | Permalink | Comments (13) | TrackBacks (0)

Social Commerce

Commerce has gone electronic and social. In this blog, I am penning an example of how it has altered the shopper in me.

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Posted by Vikas Kasturi at 6:51 AM | Permalink | Comments (0) | TrackBacks (0)

M-Commerce: Customer Engagement Redefined

A recently published study claimed that people in US are spending more time inside mobile applications on average than they are on the web. As per the study, although there is a constant increase in the amount of time spent on the internet in general, the time spent on web through mobile apps has shown significant increase.

This trend is expected to continue upwards atleast for the time to come. What this also means is that it presents a big opportunity in the mobile-commerce area. More and more retailers are trying not just to connect to their customers but looking for ways beyond that - to engage with their customers and these mobile devices or smart phones provide an excellent platform just to do that.

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Posted by Vijay Kaundal at 10:31 PM | Permalink | Comments (0) | TrackBacks (0)

Social Selling

My previous blog described that buyers need help from their social network, to take better decision during online purchase.. An online seller offering help from social network to buyers will be able to attract buyer's loyalty and improve sales. In this blog, I would talk about the ways through which seller can take advantage of buyer's social network and contents in the network.

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Posted by Girish Gopalakrishnan at 3:25 AM | Permalink | Comments (0) | TrackBacks (0)

Social Buying

In my previous blog, I had explained how online commerce is becoming social. In this blog I would explain how buyers can take help from their social network.

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Posted by Girish Gopalakrishnan at 3:43 AM | Permalink | Comments (1) | TrackBacks (0)

Online Commerce getting Social

From the days of Michael Aldrich, whose invention made online transaction possible, e-commerce has come a long way. Three decades of inventions, especially the last decade inventions like browser, online payment, other technology advancements, etc., have made e-commerce very easy and convenient to masses. Currently in United States, one of the mature online markets has 8 out of 10 online users who do online shopping.

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Posted by Girish Gopalakrishnan at 3:04 AM | Permalink | Comments (2) | TrackBacks (0)

Commerce for the Digital Consumer

As discused in my previous post, as market dynamics change and new opportunities arise, businesses need to keep pace by understanding their customers, innovating and creating a customer experience that leaves a lasting impression. Toward this objective, it is essential that they adopt an eCommerce platform that not only provides flexibility and extensibility but also enables them to capitalize on the opportunities that rapidly evolving consumer behavior and technologies create. Let us take a look at what an effective commerce solution for the digital consumer looks like:

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Posted by Manish Barmecha at 9:12 AM | Permalink | Comments (0) | TrackBacks (0)

Governance holds the key to Social Media Success

Governance is important part of any initiative, but it is highly critical when it comes to Social media engagements. Social media is like a double edged sword, which without a proper governance model can cause more damage to the brand or the organization than any good. The governance model should cover the entire lifecycle in terms of Initiate, Define, Execute and Monitor of social media programs across the organization.

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Posted by Shanmugam Periasamy at 8:47 AM | Permalink | Comments (1) | TrackBacks (0)