The Key to Community Success
Despite all the media coverage, books, webinars and conferences on the topic, a large number of successful IT community deployments struggle to provide business value. Some communities succeed; others fail, seemingly without reason. Why?
Many seek the answer in a review of tactical details, a search that may obscure a much more important foundational difference: successful implementations accept community platforms are unlike other enterprise applications and execute accordingly. The tactics used in both programs may be similar, hence the confusion. What differs is the driving decision as to why, when, where and how they're deployed.
