I was browsing through the net last week when I came across a research which claims that the average attention span of an internet user is dropping and is approximately 4 seconds currently. Now that was a shocking statistic considering that if the users do not pay attention, then what is the point of millions of dollars of investments made by companies into rich website and online advertising?
I guess I wasn’t the first one to arrive at this conclusion. After a little more digging, I came across the concept of Attention Economy . Basically information on the web has exploded and the choice available to the end user is making it more and difficult for them to be able to filter out what they are really interested in. This affects both users looking for information they need as well as or organizations who are creating the information for you. So organizations have started to realize that your attention is becoming a scarce commodity and are willing to do anything and everything possible to grab it, maybe even pay for it. So what impact will this trend have on the space of Information management, especially portals, content management and search? Here are some thoughts:
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