Business Analytics in Wealth Management........
Wealth Management in the Banking Sector is undergoing major facelift these days. The golden era of eternal increase in investment values has passed. Now it is the time to bring in prudence and caution in the activities.
HNIs, Corporates and Trusts form the main clientele for Wealth Management Units in Banks. Huge amounts of investments are made across swathes of products like Equity, Debentures, Mutual Funds, Futures, Art, Commodities, Fixed Deposits and ETFs.
You will also have huge number of specialisations in the Bank such as, Researchers, Investment Advisors, Client Relationship Managers, Portfolio Managers and Traders to manage the business. These folks do a variety of activities like: doing industry research across geographies, focussed research in different portfolios, studying the portfolios and passing on the advice to their Clients.
Information management and presentation matters a lot in this business, encompassing the real-time data integration and alerts.
Business Intelligence plays an important part in Wealth Management, especially, in the understanding the Performance Attribution, Risk Attribution, Holdings Valuations and scores of other interactive decision making and reporting functionalities.
However, Business Analytics play an even greater role in increasing the wealth of the customers, by the way of Global Balance Asset Allocation System (GBAAS). GBAAS enables the advisory team to interact with their customers with real data and projections obtained from across the world, by varying the customer portfolio and their risk appetite.
More later.......
