What Next for Personalized Banking?
Reportedly, 1 in 8 customers in the United States switched their primary bank in 2011. While the most common reason for the move was a change in life circumstances, customers also switched "because of fees and rates, unmet expectations, and poor service".
With plenty of retail banks vying for their attention, consumers today are spoilt for choice. If they see greater value elsewhere, they shift right away, without any hesitation. Customer retention has therefore become a key priority for most retail banks.

