The answer is here…but does it answer the question out there?
It was only last week that I reviewed this latest analysis of global banking platforms – The Forrester Wave: Global Banking Platforms, Q1 2009. Undoubtedly I was a happy man. After all, brand Finacle was named a leader, once again. What next? Will this translate into more customer enquiries, more opportunities and more business? Only time will tell.
While it’s not unusual for tech providers to get exceedingly excited when an independent analysis places them well against competition, does it do anything at all for the actual consumers of this analysis – the CEOs and CIOs of banks? I’d say, it does play a crucial role.
This downturn is all about the failure of trust. Customer loyalties are waning and caution is in the air. In such an environment what a business leader seeks is confidence. And confidence is often built with data, not promises. What reports like these do is help cut through the clutter of slick packaging and tall promises.
As banks battle the current downturn and look up to technology to cut down costs and redefine customer experience, a clear sense of direction can help. Now that the analysis has been voiced on this one, let's wait and watch to see just how appropriate in relation to the question, it all turns out to be.
This downturn is all about the failure of trust. Customer loyalties are waning and caution is in the air. In such an environment what a business leader seeks is confidence. And confidence is often built with data, not promises. What reports like these do is help cut through the clutter of slick packaging and tall promises.
As banks battle the current downturn and look up to technology to cut down costs and redefine customer experience, a clear sense of direction can help. Now that the analysis has been voiced on this one, let's wait and watch to see just how appropriate in relation to the question, it all turns out to be.
