Among other things let’s mashup!
Like at banks, today. The need for speed in these dramatic times calls for revolutionary measures. And the emergence of Web 2.0 technology has opened up possibilities that until now were the stuff of dreams. We all see people out there come together on social networking platforms such as Facebook and Myspace. What’s to stop a bank from forming a closed-loop community within the organisation to facilitate info-exchange across its breadth – about a product launch, revised price, change in organisation structure or whatever? This loop can easily be extended outside the company firewalls to include partners and customers. As momentum picks up, top customers can be invited to form a panel through which they can recommend new products and services, and even refer the bank to others.
Who today has not used the IPhone with GPRS and GPS technology, through which Yahoo Maps are delivered? A bank can build-in its ATM or Kiosk network, complete with details of services offered through these channels, by way of a separate application which can reside on the same phone. A customer trying to locate an ATM online via mobile is directed immediately to the one that is closest, and briefed about all that is on offer out there.
Really these innovations are only limited by our imagination. And even better…it can all happen together! The day is just round the corner when banking customers will ‘do-it-themselves’ on a bank’s Wiki coupled with Mash-up, on which they mix and match products and services, while also choosing the channel of delivery.
Let’s do it…let’s mashup innovations!
