Meet your digital consumer on his turf
And while at the project, he’s juggling a quick snack he picked at the vending machine in the university campus. He’s in a hurry. He’s already looking forward to the evening at the virtual gaming station. It’s uncanny how he thrives on multi-tasking and all things needing his undivided attention spell trouble! 24 X 7 is the norm and your call center can best reach him through text, possibly late tonight. I assure you it’ll be a better bet than counting on that face-to-face with your relationship manager next week. It won’t hurt to remember that for him convenience is hygiene and online real-time a clear mandate.
Lastly, if you thought cents don’t count, think again! He may want to look cool, but online price discovery is a skill that’s integral to his DNA. No, he won’t haggle, but he just won’t bother with you, if he thinks you are too pricey for what you really have to show. So cost is a concern and any significant variance in fees compared to that of your competitor‘s will have him all alert.
For him and his like, these are not alternatives. These are not virtual media. These are mainline. These are just the way things are.
